Privacy Policy

1. Introduction

Emergency Now (hereinafter "we," "our," or "Emergency Now") respects your privacy and is committed to protecting your personal data.

This Privacy Policy informs you about how we collect, use, store, and protect your personal data when you visit our website emergency-now.shop or make a purchase.

This policy complies with the General Data Protection Regulation (GDPR - EU Regulation 2016/679) and the Belgian law of July 30, 2018.

2. Data Controller

Barracud'Apps

Rue de la Station 290, 5621 Morialmé, Belgium

Company number: BE 0786.897.157

Email: privacy@emergency-now.shop

Website: pierre.barracudapp.com

3. Data Collected

3.1 Data you provide to us

• When ordering: first name, last name, email address, shipping address, phone number
• Payment information: processed securely by our providers (Stripe, PayPal) - we do not store your banking data
• Customer account: if you create an account, encrypted password, order history
• Communication: content of the messages you send us

3.2 Data collected automatically

• Browsing data: IP address, browser type, pages visited, duration of visit
• Cookies: session identifiers, preferences, analytics data (see Cookies section)

4. Purposes of Processing

Your personal data is collected and processed for the following purposes:

• Order processing: management, preparation, shipping, and tracking of your orders
• Customer service: responding to your questions, managing complaints and returns
• Sweepstakes: participation and management of the sweepstakes for the 3 kits containing gold
• Communication: sending confirmation emails, tracking, information about your order
• Marketing: with your consent, sending newsletters and promotional offers (you can unsubscribe at any time)
• Website improvement: statistical analysis to improve user experience
• Legal obligations: billing, accounting, dispute management

5. Legal Basis for Processing

The processing of your personal data is based on the following legal grounds:

• Contract execution: for the processing and delivery of your order
• Consent: for sending marketing communications (you can withdraw your consent at any time)
• Legal obligation: for billing and accounting
• Legitimate interest: for fraud prevention and improving our services

6. Retention Period

We retain your personal data only for as long as necessary for the purposes for which it was collected:

• Order data: 10 years (accounting and tax obligation)
• Customer account: as long as the account is active, then 3 years after the last activity
• Marketing data: 3 years from the last contact or until consent is withdrawn
• Browsing data: Maximum 13 months

7. Recipients of the Data

Your personal data may be shared with:

• Service providers: carriers (delivery), payment providers (Stripe, PayPal), web host
• Authorities: in case of legal obligation or judicial request
• Third parties: only with your explicit consent

We ensure that all our service providers comply with the GDPR and implement appropriate security measures.

8. International Transfers

Your data is hosted within the European Union. If transfers outside the EU are necessary (for example, certain analytical tools), we ensure that appropriate safeguards are in place (standard contractual clauses of the European Commission).

9. Data Security

We implement appropriate technical and organizational measures to protect your data against:

• Loss, destruction, or accidental alteration
• Unauthorized access
• Illegal disclosure or use

These measures include: SSL/TLS encryption, restricted access to data, secure passwords, regular backups.

10. Your Rights

In accordance with the GDPR, you have the following rights:

• Right of access: to obtain a copy of your personal data
• Right to rectification: to correct your inaccurate or incomplete data
• Right to erasure: to request the deletion of your data under certain conditions
• Right to restriction: to limit the processing of your data in certain situations
• Right to data portability: to receive your data in a structured and readable format
• Right to object: to object to the processing of your data for legitimate reasons
• Right to withdraw your consent: at any time, without affecting the lawfulness of processing carried out before the withdrawal

How to exercise your rights?

To exercise your rights, please send an email to privacy@emergency-now.shop along with a copy of your ID.

We will respond to your request within a maximum of one month.

11. Right to Lodge a Complaint

If you believe your rights are not being respected, you can file a complaint with the Belgian supervisory authority:

Data Protection Authority (DPA)

Rue de la Presse 35, 1000 Brussels

Phone: +32 (0)2 274 48 00

Email: contact@apd-gba.be

Website:www.autoriteprotectiondonnees.be

12. Cookies

Our site uses cookies to enhance your browsing experience. A cookie is a small text file stored on your device.

12.1 Types of cookies used

• Strictly necessary cookies: essential for the operation of the site (cart, session)
• Performance cookies: anonymous statistics on site usage
• Functional cookies: remembering your preferences (language, etc.)
• Marketing cookies: with your consent, to personalize advertising

12.2 Managing cookies

You can manage your cookie preferences at any time through your browser settings or our consent banner.

Note that disabling certain cookies may affect the operation of the site.

13. Changes to the Policy

We may modify this Privacy Policy at any time. The most recent version will always be available on this page.

In the event of a substantial change, we will inform you by email or via a notice on the site.

14. Contact

For any questions regarding this Privacy Policy or the processing of your personal data, please contact us:

Email:  privacy@emergency-now.shop